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As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
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Durango opened in December 2023 following an impressive $780 million development. The property completed its first $120 million expansion in December 2025, and work on the latest project began in January 2026.
The second expansion is expected to take about 18 months and remains on schedule to open during the second half of 2027, according to Red Rock Resorts president Scott Kreeger.
The latest project will add more than 275,000 square feet to the north side of the resort. The expanded casino floor will include 400 additional slot machines, while new entertainment options will include a 36-lane bowling facility and luxury movie theaters.
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Fire was already in the building. Columns of flame rose during the Wizard’s lion-terrifying chamber scene, and will continue doing so.
Foam fruit has fallen from the rafters since opening night. People take them home and sometimes sell them for $20 a pop on eBay. The upgrade now is that they smell like apples.
Also shown in the video are butterflies that appear to be drones. Though these were not previously teased, butterflies were digitally added to the scene in which Dorothy exits her crashed house into Oz and the film turns from sepia to Technicolor.